Two high-end outdoor apparel companies have opened brick-and-mortar stores in Dallas.
SITKA Gear recently opened its second store, the first outside of the company’s Bozeman, Montana home.
The 3,000 square-foot store, located at 4438 McKinney Ave., hosted Grand Opening festivities Sept. 30.
SITKA began in 2005 in Bozeman and is known for its hunting gear that combines comfort, breathability, and heat and moisture management.
“We’re excited to bring SIT- KA to our Texas and southern customers,” said Alley Ray, Retail Experience Manager. “With our new Dallas store, we’re providing enthusiasts with a hands-on opportunity to completely understand the difference our gear can make.”
Competing brand KUIU also opened its first store away from its Dixon, California home in Dallas, at 13846 Dallas Parkway near the Dal- las Galleria. The 4,053 square- foot store began a soft opening Oct. 2.
Patrick Meyer, KUIU’s di- rector of public relations, said with quality and more expensive products, customers like to touch and feel the apparel.
“At trade shows, we’re absolutely packed,” he said. “People want to make sure it fits and feels right.”
KUIU is known for its lightweight, rugged gear for extreme conditions. Kevin Wilkerson, vice president of brand marketing, said the retailer’s online store has a very active customer base in Dallas, and the Dallas store is the beginning of an expansion to other markets.
